Creative Studio: unifying ad-building at scale
One platform after three acquisitions, half the build time
Role
Product Manager / Product Design hybrid
Where
A global advertising technology company
When
2025
Status
Shipped and tested
TL;DR
My company's global ad-building design team had absorbed three acquisitions, each with its own tools and habits. I led product and design on Creative Studio, a unified platform that replaced manual asset exporting and template duplication with a shared system: automatic exports, a flexible component library, simpler sign-in, and a searchable home for past work. Designers went from building ads by hand each time to building them in half the time.
The full story
This is the anonymised version. The full case study, with real names, real numbers, and the artifacts behind each decision, is available on request.