Product · Design Systems · 0→1 · Enterprise Tooling
Creative Studio: unifying ad-building at scale
One platform after two acquisitions, half the build time
Role
Product Manager / Product Design hybrid
Where
A global advertising technology company
When
2025
Status
Shipped and tested
TL;DR
Two acquisitions had left my company with three ad-building design teams, each with its own tools and habits. I led product and design on Creative Studio, a unified platform that replaced manual asset exporting and template duplication with a shared system: automatic exports, a flexible component library, simpler sign-in, and a searchable home for past work. 22 designers across the globe went from building ads by hand each time to building them in half the time.
The full story
This is the anonymised version. The full case study, with the company, real numbers, and the detail behind each decision, is available on request.