AI Visibility: getting brands seen inside ChatGPT
0→1 discovery for advertising's ChatGPT era
Role
Product lead, 0→1 discovery through beta
Where
A global advertising technology company
When
January – August 2026
Status
Live design-partner beta, shipped visibility platform
TL;DR
As an advertising business, we could feel discovery moving from Google to AI assistants, and we needed a clever way to cut through with a new channel. To find our differentiator, I went out and interviewed 8 advertisers across two continents. The interviews surfaced the real pain point: brands had no idea where they were showing up organically in AI answers, let alone how to change it. That gap became our strategy. We turned a measurement report into the go-to-market wedge, and shipped a live AI visibility platform plus a design-partner beta running ads inside ChatGPT.
The full story
This is the anonymised version. The full case study, with real names, real numbers, and the artifacts behind each decision, is available on request.