Product Lead · 0→1 · Live Events · Interaction Design
Playalong: turning virtual meetings into conversations
QR-code audience participation for presentations, built during the pandemic
Role
Product Lead
Where
A global advertising technology company
When
2022
Status
Tested internationally; still in use in 2026
TL;DR
Playalong turned virtual meetings from monotonous monologues into two-way conversations. Audiences scanned a QR code and joined a live session from their own device: polls, games, interactive demos, and real-time feedback through comments and emoji, all pushed to their screens from the presenter's. I was Product Lead, owning strategy, end-to-end UX and UI, stakeholder relationships, and direction of three creative developers. It was tested across Australia, New Zealand, Asia, and the US, helped close hundreds of thousands of dollars in sales conversations, and was requested as a white-label product by clients who saw it in action.
The full story
This is the anonymised version. The full case study, with the company, real numbers, and the detail behind each decision, is available on request.